Affiliate marketing and content marketing are joined at the hip. If you want to be a good affiliate marketer, you need to put out good content. There’s no other way around that.
Even if you’re using paid advertising, you’ll be trying to get people on your email list. The emails that you send are content. There may be links to your blogs, reviews, etc.
The crux of the matter is that most people online come looking for either information or entertainment. Only a small percentage are ready to buy. This applies to anything from booking hotel rooms in a foreign country to buying a gun safe.
Before the purchase, these potential buyers will do their research online. They’ll want to know if the hotel they’re staying in has all the amenities they need. They’ll want to see reviews, etc.
If you have a website that shows up when they search for the hotel reviews and you mention how the proximity of the hotel to the local watering holes is a plus point, or you show all the different activities they can engage in that’s just a stone’s throw away from the hotel – the visitor will read the content on your site eagerly because it pertains to them.
In most cases, they’ll click on your affiliate links and book the rooms. Now you’d have made an affiliate commission by providing content that the visitor was looking for. That’s how it works.
There are 5 pointers to note when creating content. Failure to adhere to the tips below will mean that your content marketing falls flat, and you’ll not see many affiliate sales.
1 – Be relevant
Your content must be relevant to the products you’re promoting. If you’re promoting an outdoor grill, you may wish to have content on what to look out for when purchasing grills.
Or how to clean grills… or even easy grilling techniques to prevent a mess. Whatever the content may be, it must be relevant.
2 – Be interesting
Your content must be interesting enough to hook the readers by the eyeballs and keep them reading to the last word. If your content is vapid and dull, the reader will yawn and click off the page. There goes your sale.
Nothing is so bad that it can’t get worse. When visitors leave your site quickly, Google will notice this, and you’ll rank poorly in the search engines because your site has a high bounce rate and is deemed not ‘user-friendly’…
So, have interesting content.
3 – Engage
Facebook posts on your fan page are content too. So are the videos in your YouTube channel. But here’s what makes them so powerful – the engagement in the comments section.
Look at the comments and engage with your audience. The more you get to know them and respond to them, the more they’ll like and trust you. Engagement counts too
4 – Keep it fresh
Your content needs to be new. You’ll have to keep publishing content to stay up-to-date. There’s no point in having a hotel review on your website that’s 8 years old when the hotel has already been torn down to make way for a shopping mall.
Always have a content publishing strategy and stay relevant with the times.
It all comes down to how you slant your content and show that the products will help the reader. If you can do that, your readers will become buyers.
5 – Be reliable
Whatever content you publish must be reliable too. The term ‘fake news’ is being tossed about everywhere these days. You want content that is trustworthy.
Readers can sense hype and drivel. So, make your content useful and it will help to sell your affiliate products too.
Stick to the 5 content creation and marketing tips above. Many marketers are so focused on sales, traffic and conversions that they neglect the content… which can make or break them. Don’t make this mistake.
“Content builds relationships. Relationships are built on trust. Trust drives revenue.”
Andrew Davis, Author
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